Top 11 Best Email Marketing Software, Service And Platform In 2024

Email marketing is one of the few digital marketing techniques that has stood the test of time. Using the right email marketing software will help to automate your marketing workflows and boost  your stats,

Email marketing can help you engage with your target clients and convert them into loyal customers with minimal effort. With the help of these marketing techniques, can you get your message to people who are interested in products or services that you offer with ease?

In addition to being cost-effective, email marketing can also help you to connect with your target audience even after they have left your website.

Currently, there are tons of email marketing software in the market. As such, choosing the right email marketing software that suits your business needs can be a daunting task, especially if it is your first time.

If you are searching for the best email marketing software for your business, then today, you have landed in the right place. We have conducted extensive research on your behalf and listed the best email marketing software on the market.

Benefits Of Email Marketing Software

1. They deliver targeted and personalized content

One of the greatest benefits of email marketing software is that it delivers a personalized and targeted message to your customers.

Email marketing software can allow you to segment your customers into different lists, based on their buying history.

It can help you create content that relates well with your audience, making it easy to convert them into customers.

2. They Help To Promote Your Brand

If you are keen, then you must have noticed that most reputable brands in the world rely heavily on email marketing.

Email marketing software can help boost your brand recognition. The reason why most big brands use email marketing is that it allows them to engage with their client even when they are not on their websites.

For instance, if you have just restocked your store, you can notify your target clients in real-time by sending them an email.

3. They Help To Build Your Credulity

There are two sides to email marketing. It can either grow or ruin your credibility.

For instance, if you send emails that don’t relate to your clients, then they will mark them as spam and even go ahead to unsubscribe from your list.

On the other hand, if you send a well-crafted email that is relevant to your clients, then they are more likely to click it and even forward the email to their close friends and relatives. Email marketing software can help boost your credibility by sending high-quality emails that your clients can relate to.

3· They Help To Boost Sales

If you want to increase sales, then email marketing can help you convince your target customer to take action immediately. Data released by Marketing Week revealed that email marketing generates around $37B annually. Email marketing software is very effective in triggering impulsive buying.

4· They Help To Increase Traffic To your website

Email marketing can help you drive more traffic to your site. You can include links within the email content to direct customers to your site.

Best Email Marketing Software In 2024

1. Constant Contact

Constant Contact is one of the best email marketing software for small businesses. This software is equipped with tons of customizable email templates that help to make your work simple.

Upon signing up, you will be asked to choose your industry and your previous experience with email marketing software. Your response will help them create a customized interface that suits your business needs. This email marketing software has very responsive customer support. You can reach the support team via email, discussion forums, and live chats.

Constant Contact offers 60-day free trial to first-time users. This is by far above the industry standards, which are currently between 7-30 days. The fact that it offers 60 days of free trial means that it provides value.

Features Of Constant Contact Email Marketing Software

Some of the features that this email marketing software is equipped with include:

• A drag-and-drop tool that helps to create visually rich emails
• Contact list of senders
• Email scheduling and automation
• Ability to manage events and social media
• And much more.

Aside from the customizable templates that it offers, this software also allows you to track your ROI campaigns with ease. This is important because it helps you know how your email marketing campaign is progressing, which strategies are working, which ones are not working, and what you need to increase the conversion rate.

How Much Does it Cost?

Constant Contact has two plans to choose from. Below is the breakdown of each plan and the number of contacts it can contain

Email Plan

• 0-500 subscribers: $20/month
• 501-2500 subscribers: $45/month
• 2501-5000 subscribers: $65/month
• 5001-10000 subscribers: $95/month

Email Plus Plan

• 0-500 subscribers: $45/month
• 501-2500 subscribers: $70/month
• 2501-5000 subscribers: $ 95/month

You will get a 10% discount if you subscribe to any of the above plans for 6 months, and 15% if you subscribe for 12 months

Constant Contact offers a 60-day risk-free trial, no credit card info is required during this period. During your trial period, you can test the tools with a maximum of a hundred contacts. They also offer a 30-day money-back guarantee upon sign-up (.

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2. Sendinblue

If you are looking for simplicity, efficiency, and reliability in email marketing software, then look no further than Sendinblue. This email marketing software was designed in response to the challenge that most small businesses were facing, and that is, automating email marketing on a budget.

Everything about this email marketing software is of high quality, from its set of features (which include transactional email, inbuilt CRM Facebook ads, and landing pages) to its affordable pricing. This clearly shows that Sendinblue is a force to reckon with.

Sendinblue currently has over 80,000 users, and the number keeps increasing fast. Over 100 million emails are sent each day from this software. This email marketing software is very easy to use. Even a newbie can quickly begin to create a marketing campaign without any prior knowledge.

One feature that makes Sendinblue stand out from the competition is the fact its pricing is based on the number of emails that you send. For instance, if you send less than 300 emails per day, then you will not pay even a cent.

How Much Do Their Plans Cost?

Sendinblue has a free plan that allows users to send up to 300 emails per day and unlimited contacts.

For the paid plan, pricing is as follows:

Limited Free plan:

• Send up to 300 emails per day
• Monthly limit of 9,000 emails per month
• Unlimited number of contacts

Lite plan: $25 per month

• Send up to 40,000 emails a month
• No limit on the number of daily emails
• Unlimited number of contacts

Essential plan: $39 per month

• Send up to 60,000 emails per month
• No daily email sending limit
• No logo on emails
• Unlimited number of contacts

Premium plan: $66 per month

• Send up to 120,000 per month
• No daily email sending limit
• Access to advanced automation features
• Unlimited number of contacts

Though Sendinblue doesn’t have a money-back guarantee policy, the forever-free plan will help you to conclude if you are to go ahead and upgrade to a paid plan.

3. GetResponse

GetResponse is an easy-to-use and cost-effective email marketing software that is ideal for businesses that are looking for. It is a detailed, all-one software marketing software that can help to boost sales, connect with your clients, and increase traffic to your website.

It is equipped with many amazing features including autoresponders, integrated email marketing, and a landing page to make your email marketing campaign easy and stress-free.

GetResponse advanced analytics will allow you to track conversions, ROI, and leads, as well as learn what your customers want. GetResponse is currently used by over 350,000 users around the world and the number keeps growing fast. The drag and drop builder that it features will enable you to create your emails with ease.

Other advanced features that make this software stand out include webinar software, list segmentation, software integration, and perfect timing.

If you are looking for email marketing software that will help you stay connected with your users, then look no further than GetResponse.

How Much Is the GetResponse Plan?

GetResponse has four pricing. Below is a breakdown of each pricing plan

1. Basic plan

• Up to1000 subscribers: $15/month
• Up to 250 subscribers: $25/month
• Up to 5,000 subscribers: $45/month
• Up to 10,000 subscribers: $65/month

2. Plus plan

• Up to 1000 subscribers: $49/month
• Up to 10,000 subscribers: $75/month

3. Professional plan

• Up to 10,000 subscribers: $165/month
• Up to 25,000 subscribers: $255/month

4. Enterprise plan

• Up to 100,000 subscribers: $1,199/ month

GetResponse has a 30-day free trial. This is important because it enables you to try it out first to see if the software suits your business model before subscribing to a plan.

4. Drip

Drip is an email marketing tool, which offers a full-service suite, their primary target are bloggers, marketers, and eCommerce site owners. They offer a wide range of tools to make marketing automation, sales funnels, and personalization easy.

It is easily integrated with all the popular website builders like WordPress and eCommerce, therefore, making it easy to integrate signup forms on your website and capture leads.

Let’s take a look at this, if you own an eCommerce store, you can choose to categorize your emails according to the action taken by the customer on your website. The messages can be based on metrics like:

• Returning visitors vs new visitors
• Visitors who abandoned their cart
• People who clicked on an email link vs those who didn’t

With these metrics, you can know the kind of e-mail to send to each customer without spamming their emails with irrelevant messages.

Drip offers a support session for their customers which includes live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

Despite Drip plans to be on the high side(expensive) but I still recommend it as one of the best email marketing software due to its intelligent marketing automation.

Drip Plans and Pricing

Starter plan: Free forever

• Up to 100 subscribers
• Unlimited email sends

Basic plan: $49 per month

• Up to 2,500 subscribers
• Unlimited email sends

Pro plan: $122 per month

• Up to 5,000 subscribers
• Unlimited email sends

Enterprise plan: Get a custom quote

• Anything beyond 5,000 subscribers

If you wish to give this email marketing tool a test, you can start with their free plan of 100 email contacts at least to master their dashboard and how to use some of their automation tools. But if you are an already established marketer, you can go ahead and get a paid plan with 14-day free trial (no credit card required).

5. ConvertKit

ConvertKit was founded in 2013,  it has quickly grown to become one of the best-selling email marketing software on the market. ConvertKit is an email marketing software for creators. This software will customize and embed forms on your site to enable you to turn casual readers into loyal customers.

ConvertKit has plenty of amazing features including a built-in landing page, advanced email segmentation, subscriber management, tagging, and much more that help to make things easier for you.

The visual automation tools that it features will help to make your email marketing simple. The fact that your funnels will be laid on the screen means that you will always know where your subscribers are.

If you are looking for software that will help you target customers who are ready to take action, then ConvertKit is the right software for you. It will help you turn prospects into loyal customers.

ConvertKit Pricing And Plan

• 0 to 500 subscribers: $0/Month (Free)
• Up to 1000 subscribers: $29/month
• Up to 3,000 subscribers$ 49 per month
• 5,000+ subscribers: price given upon request

ConvertKit offers a 14-day free trial period. It also offers a 30-day refund meaning that you can get your money back if you don’t like the software.

I suggest you get started with their free plan so you can explore their dashboard and features. Then when you’re ready, upgrade to any of their paid plan which starts from a $29/month increase based on the size of your email list. Make sure to save between 30-40% when you pay yearly.

6. ActiveCampaign

The active campaign has quickly grown to become one of the most popular email marketing software in the market today. This email marketing software is currently used with over 90,000 active customers worldwide. The reason behind its surge in popularity is its unique features, ease of use, and affordability.

Unlike other email marketing software that requires training to use, an Active campaign can be used by anyone, including those who have no prior experience in using email marketing software.

Aside from it being affordable and easy to use, this software is packed with many revenue-boosting features, including predictive content, predictive sending, SMS messages, site messages, and much more.

One of the features that make this email marketing software stand out is its ability to run A/B split tests inside the automation sequence. As such, you can direct that energy that you could otherwise have used to conduct a split test to do other essential things to help increase revenue.

If you are looking for an all-in-one email marketing software that helps you engage with your target customers with ease, then look no further than an Active campaign. It also comes with an inbuilt customer relationship management to help you manage yourself with ease.

Active Campaign Pricing

Active campaign prices are listed below as follows:

• Lite plan-$9/month
• Plus plan -$49/ month
• Professional plan- $129/month
• Enterprise plan- 229/month

I advise you to try out the free trial plan to get familiar with their dashboard and some of its features. Later you can upgrade to their Lite Plan ($9/mo) or Plus Plan ($49/mo). The higher your list the higher your budget.

7. Aweber

Aweber is one of the pioneers of email marketing software in the market. It has been around for more than 20 years and it is used by hundreds of thousands of people across the world.

It is equipped with many amazing features including drag and drops, follow-ups, autoresponders, sign-up forms, A/B split testing, customized templates, and tons of integration features that will make your email marketing campaigns seamless. This software is fully automated meaning that it will do virtually everything for you.

Aweber is ideal for small- medium-sized businesses, consultants, entrepreneurs, and bloggers who want to reach out to more customers. This software will help you build your brand, know your customer’s behaviours, create a huge following, connect to your favourite tools as well as boost revenue.

How much does it cost?

• Up to 500 subscribers: $19/month
• Up to 2500 subscribers: $29/month
• Up to 5000 subscribers: $49/month
• Up to 10000 subscribers: $ 69/month
• Up to 25,000 subscribers: $149/month
• 25,000+: price is given upon request

Aweber has a 30-day free trial that allows you to access all features that it offers. You can use the trial period to check out the features of this email marketing software and upgrade it later according to your budget.

8. Mailchimp

Whether you have used marketing software or not, you probably have hard or Mailchimp. Launched in 2001, Mailchimp has remained the email marketing software to beat up to date. It is equipped with amazing and outstanding features, including the ability to allow users to send professional emails to targeted customers.

It also features templates that can be customized to suit your business needs. This email marketing software also features things such as graphics, clickable text, and much more. There is also an option that will enable you to design your email from scratch.

If you are looking for email marketing software to link with your eCommerce business, then look no further than Mailchimp.

Mailchimp allows you to connect the system with services such as WooCommerce, Shopify, and Magento. This is important because it will enable you to send targeted emails to your target customers.

And once you have launched your email marketing campaign, you to track your performance to know what strategy is working, what is not, and changes that you need to make to increase your ROI.

MailChimp Plans & Pricing

Mailchimp is available in a free version and paid version. The free version is ideal for businesses that are just getting started. The paid version is ideal for growing and established businesses that want to scale up to more clients.

• Pricing for the paid version is as follows:
• Essential plan: 9.99 /month (ideal for businesses that want added email support)
• Standard plan 14.99(ideal for businesses that have more customers)
• Premium Plan-$299/month (ideal for a business that wants customization features)

9. Mailerlite

Mailerlite is another email marketing tool I wouldn’t like to miss in this best email marketing tool list, why?  Because of their flexible plans and their simplicity.

Their core demographic is freelancers, website owners, and small businesses. They offer a wide range of marketing tools which include a landing page builder, embedded forms, and pop-ups. These features allow you to scale up your marketing strategy easily.

What sets Mailerlite apart from competition, like Campaign Monitor, is its simplicity and ability to serve a broad international audience in multiple languages.

With Mailerlite analytics, you can track your email marketing results with a click map and open-by-location reports.

Support options at Mailerlite include 24/7 live customer support via chat and email

Mailerlite Pricing

• 1-1,000 subscribers and 12,000 emails: Free
• 1-1,000 subscribers and unlimited emails: $10 per month
• 1,001-2,500 subscribers: $15 per month
• 2,501-5,000 subscribers: $30 per month
• 5,001-10,000 subscribers: $50 per month

Since they offer a free plan that allows you to check out the features of this tool, they do not have any refund or money-back guarantee.  You will a 30% discount on all your annual subscriptions.

10. Omnisend

Omnisend is one of the best email marketing software on the market today. It is an all-in-one email marketing software that combined both email marketing and social media marketing in one platform. It utilizes the different mediums to reach your customer such as social media platforms, text, push notifications, Whatsapp, and more

They offer seamless integration for all popular website builders and eCommerce platforms including WordPress and WooCommerce. This allows you to easily add sign-up forms to your website and capture more leads.

With their easy drag-and-drop builder, you can create beautiful and highly engaging emails. This feature makes their platform extremely easy to use and beginner’s friendly.

Omnisend includes beginner-friendly automation tools that allow you to segment users based on their activity on your website, with this feature you can target your messages to the right person at the right time.

Features Of Omnisend Email Marketing Software

• Channels: You can connect to your customers via SMS, web push notifications, Facebook Messenger, WhatsApp, and many more.
• Marketing Automation: Build advanced automation workflows based on visitor actions to meet your needs.
• SMS Marketing: Send one-off segmented text campaigns or integrate SMS into your automation.
• Reports: Easily track sales performance through different channels.

With their $16 per month Standard Plan, you can send 15,000 emails/month and get access to their automation features. These include interactive signup forms and email elements, SMS notifications, and product recommendations.

11. NotifyVisitors

NotifyVisitors offer great email marketing software that allows you to send personalized campaigns and help you interact with your customers more effectively. Its simple interface allows you to build campaigns without requiring any coding knowledge.

Features

• Drag and drop editor to customize your templates.
• Automated campaigns
• In-depth campaign analytics
• No Coding is required
• Send personalization campaigns
• A/B testing

Pricing

• The free plan starts at $0
• The startup plan starts at $49 
• For the Enterprise plan, you need to contact them. 

Conclusion

All email marketing software that we have reviewed above is among the best in the market as of the time of this post. They all have amazing features and are also very affordable.

Some of the email marketing software listed in this post have some similarities and functions, when it comes to choosing the best email software, we recommend that you choose one that suits the needs of your business.